Project
Dn8 Airmax
Client
Nike
Company
On Board Experiential
Creative Team
Creative Lead – Grace Chee
2D Designer – Rina Patton
Year
2025
Objective
Create and execute three launch events at key Nike retail locations to introduce the Dn8 and reinforce Nike’s brand network as a consumer ally, delivering the inspiration and innovation. Identify and vet one to two artists per store to design exclusive Nike By You artwork to be sold on-site for the event.
Roles and Responsibilites
As the 2D Designer on this project, I led the creation of all design assets and ensured visual consistency across all three stores. I developed store-specific layouts to support panel discussions and event experiences, and partnered with local designers in each market, providing creative direction for their Nike By You designs.
