Project
EEEEEATSCON – Pepsi House
Client
Infatuation + Pepsi
Company
On Board Experiential
Creative Team
Creative Lead – David Fertik
2D Lead – Rina Patton
Year
2025
Objective
Design a scalable build that could travel with EEEEEATSCON to Chicago, Los Angeles, and New York, drawing attendees in to experience the “Food Deserves Pepsi” platform while promoting Pepsi Zero Sugar.
Roles and Responsiblites
As the lead 2D Designer, I partnered closely with the Creative Lead/3D Designer to bring Pepsi’s visual identity to life in an engaging and event-relevant way. I developed all visible 2D assets and collaborated with participating restaurants in each city to co-branded design moments. I focused on creating larger-than-life, highly photographable installations that drove engagement and brand visibility.
