Project
Calling All Runners
Client
Nike
Company
On Board Experiential
Creative Team
Creative Lead – Rina Patton
Strategist – Kai Butler
Year
2025
Objective
Design and execute a scalable, community-driven experiential marketing
program that launches Nike’s latest running silhouettes — Vomero Plus, Structure 26, and Pegasus Premium — in key must win cities, converting local runners into loyal Nike customers.
Roles and Responsibilities
As Creative Lead, I directed the development and execution of Nike’s Calling All Runners trial series. I shaped the end-to-end consumer journey from sign-up through event day and ensured the program was scalable across Atlanta, Miami, and Austin. I led all design across the experience, from environmental to digital and registration, partnering closely with Nike’s brand team to consistently spotlight the three performance silhouettes across diverse city contexts.
