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Project
Calling All Runners
Client
Nike
Company
On Board Experiential
Creative Team
Creative Lead – Rina Patton
Strategist – Kai Butler
Year
2025
Objective
Design and execute a scalable, community-driven experiential marketing
program that launches Nike’s latest running silhouettes — Vomero Plus, Structure 26, and Pegasus Premium — in key must win cities, converting local runners into loyal Nike customers.
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